Saama’s expertise as a leading data analytics innovator continues to be recognized, with the company having just been awarded a new patent, “Systems and Methods for Analyzing Consumer Sentiment with Social Perspective Insight.”

This patent focuses on a system which is adaptive, making data harmonization and systems of engagement within systems of intelligence more fluid. Through smart metadata and methods like machine learning, as the underlying source system evolves (for example, adding new fields, collecting different data, collecting data at a different frequency, etc.) or new sources get added, Saama’s new system performs multiple iterations to integrate data until it has figured out how the new data will be integrated and what attributes will be utilized in models for more accurate consumer sentiment calculations.

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