With changing shopping and behavioral patterns, the retail industry has to continuously adapt to stay relevant. Ashish Shevale discusses the battle of market shares between online e-commerce driven stores and the brick and mortar stores.

Retail industry always has to be quick to embrace new technology, as consumers decide the trends. With changing shopping and behavioral patterns, the industry has to continuously adapt to stay relevant.

Currently, the biggest war is between online e-commerce driven stores and the brick and mortar stores. With exponential increase in online transactions and steadily decreasing in-store customers, almost every Brick and Mortar store is asking the same question: how to beat Amazon? 


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