When it comes to contact center analytics, the most fruitful information lies in knowing what the customer talks about and what caused them to call – something that is often only captured in approximate terms by an interactive voice response system and the contact centre agents. In this blog, we talk about how advanced math-heavy approaches from the discipline of machine learning can offer considerable benefits.

Contact centers are frequently viewed as a necessary expense for a company. Many companies see contact center costs rising, quality declining, and may not even know of missed opportunities, such as upselling or developing customer analytics insights. 


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