How do you compete in a fiercely competitive market like CPG? Getting the product to market is only half the battle won. Getting the buyer to pick your product is the other half. Trade Promotions help you achieve that but how do you make them effective? Data analytics to the rescue!

In this blog Saama’s Jainendra Modi writes about the business needs for Trade Promotion Analytics (TPA).

While there are tons of resources available on the web that talk about importance of Promotion Analytics solution for CPG companies, there is hardly anything that mentions about expectations on the implementation journey.