Customers today have a variety of mediums to get themselves heard. Then be it criticizing a product quality, appreciating a new product ad or ranting about a bad customer experience, everything zeroes down to the customer service. Asawari Dande, Program Manager, Saama talks about how Voice Analytics is enabling businesses acquire and retain happy customers and thus build a strong and profitable business.

Ensuring an excellent customer service experience is critical to businesses today. Customers today are digitally savvy and have umpteen channels to voice their grievances. But what is the most widely used medium for customer to share their feedback on a service, solution or product? Calling in the customer support, right?

Not to mention those annoying IVRs!