The growth in data is well documented and resonates with everyone; simply said: data availability today is unprecedented. But this digital age is a challenge for most companies. The speed of business today makes staying ahead of the profitability and innovation curve difficult. Markets, platforms, and regulations all rapidly and constantly change, plus new competition regularly emerges at every turn. In this environment, most businesses are neither nimble, nor aggressive enough to make certain timely, tough decisions. There is a lot of information available that can help, but only if an organization’s Big Data readiness is on target to get the most out of the data held within these growing digital haystacks.


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