By Suresh Katta, Founder and CEO, Saama Technologies

Time and again we have seen how technology can radically change people’s behavior and deeply influence how things work.  When the smartphone became such an incredible productivity device, we observed the influence of it across the intersection of the world.  The benefit of the technology for the individual was so great that it radically altered the behavior of the masses.

I believe we are on the cusp of something similar, where Big Data technology will radically change behavior and how things work for many, many people.  In the Big Data era, companies are finding all sorts of ways to make the technology streamline business processes and improve bottom lines.  There is a potential coming in the not too distant future, however, of Big Data practices that will impact the consumer directly to the extent that it is the consumer’s bottom line that will benefit.