There continues to be a lot of hype surrounding Big Data and the associated words commonly linked to it. like ‘actionable insights’ and ‘guided analytics’.  Such words may not be understood by people outside of the data and analytics science field, in fact, these words could easily sound more like puffspeak amounting to nothing more than smoke and mirrors.

But to those of us in the data and analytics trenches, we understand how powerful actionable insights and guided analytics can be and how valuable the Big Data promise is for all of us.  Big Data has applications everywhere and all walks of life can reap the benefits of actionable insights.  It is not just for businesses, although actionable insights garnered through Big Data efforts are catapulting some organizations into new understandings of their business processes and their customers’ desires.  Going beyond a business application, Big Data and the resulting actionable insights and guided analytics can help illuminate how we track health trends, long-term impacts of our cultural norms, and even how we track progress in poverty stricken areas.  The outcome of such actionable insights can change the way we interpret, understand and think. 


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