While most of big data is geared towards social media and stream analytics, traditional EDW can also best leverage the power of Big Data. The concept of Big Data is not new, banks have been doing it for a while using mainframe size computers. The reason it’s being talked so much now is that for the first time, cheap and massive computing power and even cheaper memory has put mainframe size power in the hands of every organization, right at the time when organizations have been struggling to justify the ROI in processing such exponential data volume. 


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