It is way past mid night and I am reading an interesting article on Mashable about Umami (umami.tv) launching a mobile app that uses the ‘hearing’ sense of a mobile device such as iPhone or iPad to deliver content on second screens.  There are several second screen apps in the market but this one takes the top spot by integrating the ‘hearing’ sense component to make relevant viewing decisions. The possibility of its integration with social checkin platforms like GetGlue (getglue.com) also looked quite tempting.

What has this got to do with BI? Well…not much right now. Mobile BI is still in its infancy and most BI apps on mobile are just a pretty presentation of the same old corporate data that need some pre-design work to fit within the form factor and the real estate available. Not sure if the mobile BI apps are really utilizing any sensing aspect of a mobile device like ‘hearing’, ‘vision’ and ‘geo-location’  at all.


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