With regulations creating these clear boundaries to prevent the “Medical Affairs” teams from being measured by the resulting sales, a common question that I’ve heard a few times is “Is there something we can measure beyond ‘activities'”. Its quite common to find a bunch of metrics and charts that tell you how much time is being spent on various activities and whether they are “responsive” or “pro-active” etc. But since these end up being “activities” its like reporting and analysis with your hands tied.
How do you measure BioPharma MSL's? Print
Created by: Brian Lederman
Modified on: Wed, 10 Feb, 2021 at 12:25 PM
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