Pharma’s traditional approach to getting in touch with Physicians and trying to promote their products has been seen as struggling to achieve its goals.  A recent industry report indicated that the number of Physicians who were not accessible has gone up from about 20% about 5 years ago to about 40% in 2010.  Many of these are because the organizations that the Physicians work at are creating policies that prevent sales reps from making calls on their physicians. 


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