Pharma’s traditional approach to getting in touch with Physicians and trying to promote their products has been seen as struggling to achieve its goals. A recent industry report indicated that the number of Physicians who were not accessible has gone up from about 20% about 5 years ago to about 40% in 2010. Many of these are because the organizations that the Physicians work at are creating policies that prevent sales reps from making calls on their physicians.
Can Pharma really learn from CPG? Print
Modified on: Wed, 10 Feb, 2021 at 12:27 PM
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