In the Aesopian fable of the one-eyed stag, the deer overcomes his visual handicap by grazing on a cliff near the sea with his good eye facing the land. This works well for a very long time – until he is killed by a hunter in a boat. Monitoring some metrics and ignoring others are choice we make based on our business insights. Failing to update your KPIs can make or break our business.

As companies deal with economic uncertainty as the new normal, competitive pressures are putting even greater demands on KPIs and performance management processes to stay updated with business changes. To stay competitive means measuring the right metrics and making better decisions more quickly. It means accelerating the “raw data -> clean data -> information -> insight -> decision cycle.”


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