Saama Blog

ROI on Business Analytics – Now we have Numbers
A recent study by the Nucleus Research says that Analytics pays back $10.66 for every dollar spent. The study is based on data from 60 case studies and rela...
Tue, 9 Feb, 2021 at 6:58 PM
Procter & Gamble – A Case Study in Business Analytics
Best-in-Class Analytics Innovation Case Study…Interesting article about P&G and Business Analytics from InformationWeek, Feb 6, 2012.  Illustrates the w...
Tue, 9 Feb, 2021 at 7:00 PM
Why BI CoE: Struggling to justify ROI?
Current BI landscape is cluttered with too many tools and technologies. The plain vanilla BI deployments rarely produce desired results. This leaves IT team...
Wed, 10 Feb, 2021 at 12:14 PM
Just One Word, Ben – "Data"
What advice would you give Benjamin Bradock in 2012? The attached infographic from EMC makes a compelling case for choosing a career as a Data Scientist.  ...
Wed, 10 Feb, 2021 at 12:14 PM
Clinical Trials Optimization – Business Analytics to the rescue
Here’s how business analytics can optimize clinical trials A panel of Pharma industry leaders like GlaxoSmithKline, Bristol-Myers-Squibb, AstraZeneca, Sano...
Wed, 10 Feb, 2021 at 12:15 PM
Moneyball, A must watch movie for the Business Analytics savvy
Every Business Analytics consultant should watch the movie Moneyball (2011). This movie is indeed one of the best movies I’ve watched for a long time that s...
Wed, 10 Feb, 2021 at 12:16 PM
Sentiment Analytics – The Gold Mine, which you didn't Mine!
It’s really a no brainer that Customer Satisfaction matters. Every IT or Business unit  I’ve known, considers Customer Satisfatction, a very high priority a...
Wed, 10 Feb, 2021 at 12:16 PM
Why large enterprises and EDW owners suddenly care about BigData
While most of big data is geared towards social media and stream analytics, traditional EDW can also best leverage the power of Big Data. The concept of Big...
Wed, 10 Feb, 2021 at 12:17 PM
Big Data is not all Social Media
It has been a little over a year since the term “Big Data” became a catch phrase, but it still appears to evoke the same kind of response as it did then wit...
Wed, 10 Feb, 2021 at 12:18 PM
Big Data is the Answer – What was the Question?
The Big Data Analytics promise: enable “data monetization” through more timely, more accurate, more complete, more granular, more frequent decisions. So, wh...
Wed, 10 Feb, 2021 at 12:18 PM